Decentralized web services.

A new era of cloud computing services, powered by blockchain technology.

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DADI is a global, decentralized cloud platform, focused on the provision of web services to help you build, scale and grow your digital products.

What can it be used for?

Platform overview

With DADI there is no single authority that regulates computing resource distribution. The platform uses cost-efficient fog computing organized by a Decentralized Autonomous Organization (DAO) rather than a centralized cloud structure, removing the need to pay up front for private cloud computing platforms such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud. This breaks the monopoly held by large organisations, bringing the balance of computational power back to the people – and significantly reducing the cost of such services.

DADI’s web services are organized around a microservices architecture that provides a series of intelligent apps for building digital products.

Every digital product is powered by web services. Every business using the web can already leverage DADI technology for improved efficiency and performance, but soon the DADI network will be able to support these web services at a price point unimaginable today – some 90% cheaper than traditional cloud services such as AWS. Plus, anyone with a laptop, games console, mobile phone or any connected device will be able to earn income by providing spare computation capacity for rent.

DADI represents a radical overhaul of the cloud computing sector. Its mission is to uphold the founding principles of the Web by democratizing computational power.

DADI: Decentralized Architecture for a Democratic Internet

“Moving to DADI significantly reduced our infrastructure costs”

Product Lead, Haymarket Consumer Media

Platform architecture

Smart contracts

Ethereum Smart Contracts as a consensus system, ensures transparency and security for network participants.

Fog computing

A decentralized and more efficient computing model compared to traditional cloud platforms.

Protocol Buffers

Fast data serialisation method used to optimise the network.


An isolated environment ensuring computing parallelism and security for Consumer app bundles.


A technology for distributing procedures across multiple hosts.


A peer-to-peer technology for node communication and distributed synchronization.


Democratized peer-to-peer web services - cost-effective and scalable for Consumers, added value for Miners.


DADI drives huge cost savings in product effort by easing the development and deployment process. Products that typically take months to build can now be tackled in weeks.

And running costs when live will be a fraction of the cost of a traditional cloud setup. Online automotive magazine What Car? saved 65% on their month-to-month infrastructure bill when they moved to DADI Web Services. Harnessing DADI blockchain technology will reduce costs even further.


There are three types of Miner within the DADI Network: Stargates, Gateways and Hosts. Stargates and Gateways are network node owners who contribute bandwidth. They are the entry point to the network, acting as an aggregate point for Host node capacity and providing the domain name system that makes Host resources addressable. Hosts are network node owners who contribute computational power. DADI Web Services run in a container service within Host environments.

If you have spare computational power – from a computer left idle overnight, games console switched off all day or a server with unused capacity – DADI allows you to generate additional income while delivering real world services for individuals, businesses and governments.

DADI Web Services

Connected web services that can be used in varied combinations - including alongside other technology.


A high-performance RESTful API layer designed in support of API-first development and the principles of COPE.

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A writer's window to the world of content creation. Flexible interfaces designed to optimise editorial workflow.

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A just-in-time asset manipulation and delivery layer designed as a modern, global content distribution solution.

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A schemaless templating layer that can operate as a standalone platform or with API as a full stack web application.

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Real-time, streaming data layer providing accurate metrics at individual and product level. Drives DADI Identity.

Q1 2018


A data visualization interface for Identity and Track, but capable of taking data feeds from virtually any source.



Guarantees uniqueness of individuals - and powers segmentation - for anonymous and known users.

Q1 2018


Taxonomic framework for automated content classification through machine learning. Plugs into Publish.

Q3 2018


A machine learning layer that predicts user behaviour at an individual level based on past interactions.

Q3 2018


A lightweight, Redis-powered asynchronous task queue featuring simple task routing and throttling.

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A cloud storage solution for all types of data, with built-in security, privacy and redundancy.

Q1 2018

Who is using our technology?

End-to-end consumer automotive product rebuild using DADI technology to optimize workflow, improve engagement and support new retail commercial opportunity.

Platform for a premium editorial brand built in support of single user and subscriber view – and to power a full suite of digital product from browser to app.

Rebuilt website to streamline user experience and editorial workflow. DADI technology subsequently rolled out over 200+ brands across Bauer Media's global portfolio.

Premium digital product worthy of exclusive luxury holiday islands and properties selected personally by Richard Branson, powered by DADI technology.

Ambitious project leveraging DADI technology to combine multiple titles and editorial teams into a single solution with enhanced revenue streams.

Meet us at…

17 January 2018
Phuket, Thailand
18-19 January 2018
Miami, USA
19-26 January 2018
London, UK
22-24 February 2018
Dallas, USA
March 2018
Dubai, UAE
18-19 April 2018
London, UK
26-27 April 2018
Moscow, Russia
14-16 May 2018
New York, USA
18-20 June 2018
New York, USA
What can it be used for?

Content & publishing platforms

Content management is a primary use case for DADI. It combines flexible editorial interfaces with an API-first/COPE (Create Once, Publish Everywhere) philosophy to future-proof content storage and facilitate rapid product development.

DADI also significantly reduces operating costs and provides for a data-driven strategy both in terms of personalizing content or commercial opportunity and in delivering detailed analytics from which to make informed product development decisions.

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What can it be used for?

Content manipulation & distribution

DADI facilitates the seamless delivery of image, audio and video assets for digital products accessed across a range of devices in multiple contexts.

DADI CDN serves the right asset at the right moment to save users waiting for content to appear. DADI CDN can be used with other DADI Web Services or alongside other technology to improve user experience and reduce the costs associated with asset management and delivery.

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What can it be used for?

Apps: tablet and mobile

DADI’s content management technology Publish, API and CDN is a hand-in-glove fit for mobile app development.

The inherent flexibility in these tools makes DADI the ideal platform for editorial or ecommerce projects working across mobile and tablet devices.

What can it be used for?

'Always-on' products

As a pioneer in decentralized cloud services, DADI’s infrastructure is uniquely performant for products such as news services which need to be ‘always-on’.

Unlike traditional networks there is no way to interrupt delivery of services for large chunks of audience by targeting individual servers. The DADI network is made up of myriad hubs of computational power, making it next to impossible to shut down.

What can it be used for?

Subscription services

DADI Web Services are as proficient in managing user data as they are content, and can support even complex subscription services as part of a wider CRM capability.

The platform can be used to manage flexible paywalls - or data walls - for access to content or services, and accurately measure users’ access to these services. DADI can also help tune subscription products for maximum conversion.

What can it be used for?

Cost-sensitive products

A key benefit to the DADI platform is cost-efficiency - its decentralized architecture means users can save over 90% compared with traditional cloud providers.

For start-ups sensitive to cost or charities that want to divert more of their budgets away from overheads, DADI technology represents a real step forward in the provision of scale digital services without enterprise bills.

What can it be used for?

Content classification

DADI has the power to automate the classification and tagging of editorial content using its unique and highly accurate taxonomic framework.

DADI Match works alongside Publish and can be used to retrospectively classify content for improved SEO, search, or to enhance content recommendation tools. It can also function as an assistant to editors while they are creating content.

What can it be used for?

Customer relationship management

DADI Identity provides a ‘single customer view’ for relationship management in digital products and beyond.

A typical application tracks activity to enrich user profiles and support targeted messaging (email or push notifications, for example). User records can also be updated using flexible templates should communication happen face-to-face or over the phone.

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What can it be used for?


DADI brings the flexibility of modern content management to retail by facilitating seamless control of product detail and inventory - plus enhanced analytics for forensic measurement and optimization against business targets.

DADI comes into its own when products need to be presented in a more ‘content-alike’ fashion such as for premium retailers. It makes light work of asset and inventory management and connects with myriad third party providers from payment gateways to in-store POS technology.

What can it be used for?

User experiences with machine learning

DADI provides for more than a ‘one-size fits all’ approach to user experience. It can be configured to track user activity and make real-time ‘decisions’ about content or commercial opportunity most relevant to users.

This has practical applications in audience retention - giving customers what they want to make them stay - but also in serving opportunities such as native or display advertising, products or services at the right moment to maximize conversion.

What can it be used for?

Big data

DADI has the capability to act as an umbrella store for user data across multiple products in a digital portfolio. It can also take feeds from third-party providers.

A likely use case for this would be a publisher with multiple titles looking for single user view - DADI Track can provide this by pooling user data across products and, for example, facilitating a single display inventory or allowing for single sign on using DADI Identity.