Joseph Denne | DADI

Introduction

Articles from Joseph Denne

Announcing our rebrand

As followers of the project will be aware, we have been in the process of refreshing our brand for the past few months, and working to focus on network level services since the end of 2018. Today we are thrilled to announce that we are rebranding to Edge.

Weekly update: 21st June, 2019

As part of our ongoing commitment to transparency and development in the open, we are now providing weekly updates to our community, drawn from internal all-team updates. This is the 15th of these updates, originally posted to Telegram.

Weekly update: 14th June, 2019

As part of our ongoing commitment to transparency and development in the open, we are now providing weekly updates to our community, drawn from internal all-team updates. This is the 14th of these updates, originally posted to Telegram.

Weekly update: 07th June, 2019

As part of our ongoing commitment to transparency and development in the open, we are now providing weekly updates to our community, drawn from internal all-team updates. This is the 13th of these updates, originally posted to Telegram.

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What can it be used for?

Content & publishing platforms

Content management is a primary use case for DADI. It combines flexible editorial interfaces with an API-first/COPE (Create Once, Publish Everywhere) philosophy to future-proof content storage and facilitate rapid product development.

DADI also significantly reduces operating costs and provides for a data-driven strategy both in terms of personalizing content or commercial opportunity and in delivering detailed analytics from which to make informed product development decisions.

Read success story on DADI.tech

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What can it be used for?

Content manipulation & distribution

DADI facilitates the seamless delivery of image, audio and video assets for digital products accessed across a range of devices in multiple contexts.

DADI CDN serves the right asset at the right moment to save users waiting for content to appear. DADI CDN can be used with other DADI Web Services or alongside other technology to improve user experience and reduce the costs associated with asset management and delivery.

Read success story on DADI.tech

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What can it be used for?

Apps: tablet and mobile

DADI’s content management technology Publish, API and CDN is a hand-in-glove fit for mobile app development.

The inherent flexibility in these tools makes DADI the ideal platform for editorial or ecommerce projects working across mobile and tablet devices.

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What can it be used for?

'Always-on' products

As a pioneer in decentralized cloud services, DADI’s infrastructure is uniquely performant for products such as news services which need to be ‘always-on’.

Unlike traditional networks there is no way to interrupt delivery of services for large chunks of audience by targeting individual servers. The DADI network is made up of myriad hubs of computational power, making it next to impossible to shut down.

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What can it be used for?

Subscription services

DADI Web Services are as proficient in managing user data as they are content, and can support even complex subscription services as part of a wider CRM capability.

The platform can be used to manage flexible paywalls - or data walls - for access to content or services, and accurately measure users’ access to these services. DADI can also help tune subscription products for maximum conversion.

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What can it be used for?

Cost-sensitive products

A key benefit to the DADI platform is cost-efficiency - its decentralized architecture means users can save over 90% compared with traditional cloud providers.

For start-ups sensitive to cost or charities that want to divert more of their budgets away from overheads, DADI technology represents a real step forward in the provision of scale digital services without enterprise bills.

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What can it be used for?

Content classification

DADI has the power to automate the classification and tagging of editorial content using its unique and highly accurate taxonomic framework.

DADI Match works alongside Publish and can be used to retrospectively classify content for improved SEO, search, or to enhance content recommendation tools. It can also function as an assistant to editors while they are creating content.

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What can it be used for?

Customer relationship management

DADI Identity provides a ‘single customer view’ for relationship management in digital products and beyond.

A typical application tracks activity to enrich user profiles and support targeted messaging (email or push notifications, for example). User records can also be updated using flexible templates should communication happen face-to-face or over the phone.

Read success story on DADI.tech

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What can it be used for?

Ecommerce

DADI brings the flexibility of modern content management to retail by facilitating seamless control of product detail and inventory - plus enhanced analytics for forensic measurement and optimization against business targets.

DADI comes into its own when products need to be presented in a more ‘content-alike’ fashion such as for premium retailers. It makes light work of asset and inventory management and connects with myriad third party providers from payment gateways to in-store POS technology.

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What can it be used for?

User experiences with machine learning

DADI provides for more than a ‘one-size fits all’ approach to user experience. It can be configured to track user activity and make real-time ‘decisions’ about content or commercial opportunity most relevant to users.

This has practical applications in audience retention - giving customers what they want to make them stay - but also in serving opportunities such as native or display advertising, products or services at the right moment to maximize conversion.

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What can it be used for?

Big data

DADI has the capability to act as an umbrella store for user data across multiple products in a digital portfolio. It can also take feeds from third-party providers.

A likely use case for this would be a publisher with multiple titles looking for single user view - DADI Track can provide this by pooling user data across products and, for example, facilitating a single display inventory or allowing for single sign on using DADI Identity.